About me

I’m a Creative Director at Amazon’s Brand Innovation Lab, where I lead innovative, end-to-end campaigns across Europe. I bridge the gap between business goals and creative excellence, driving bold ideas that resonate, scale, and perform. With experience spanning CPG, tech, auto, and finance, I partner with global brands to build what's next.

My leadership style? Decisive, collaborative, insight-led. I lead through clarity, encourage smart risks, and inspire teams to do their best work. I thrive on ambiguity and turn complex briefs into elegant, effective solutions.

Creative Director, Endemics, Europe – Amazon BIL (2024–Present)
Leading multi-market creative strategy and innovation for Amazon’s largest campaigns across Europe.
Creative Director, CPG & Grocery, Europe– Amazon BIL (2022–2024)
Oversaw creative across Amazon’s largest verticals, with a focus on measurable outcomes.
Creative Director, Financial Services, CE and Autos UK – Amazon BIL (2021–2022)
Directed integrated campaigns across auto, finance, and tech sectors.
Senior Art Director – UK Amazon Custom/ADX (2019–2021)
Led concept and execution for top-tier brand partnerships across channels.
Senior Designer – White Label UK (2013–2014)
Developed brand toolkits and standout campaigns for Laphroaig, Krug, and others.