Product
AMAZON LEAD GENERATION FOR BMW iX
The Problem
BMW wanted to raise awareness for the iX and capture quality leads seamlessly without sending customers off-platform. Amazon needed to develop a scalable lead-generation solution for non-endemic brands. Two objectives. One campaign. Neither had been done before.
The Thinking
Amazon's customer base was ideal for premium EV marketing: affluent, tech-savvy, and already transacting. The insight: engaging users without making them leave the platform could streamline lead capture and dramatically improve quality. One click should be enough.
The Idea
A cross-platform campaign leveraging Amazon's audience data and one-click lead capture to engage prospects and collect test drive interest for the BMW iX. Ads across the Amazon homepage, product pages, Twitch, and IMDb with dynamic creative highlighting innovation and sustainability.
The Result
23.5M Impressions
5.4M Reach
83% Viewability
281 Test Drive Requests
My Role
Designed the entire product from zero: UX flow, interaction model, lead capture form pre-populated with Amazon customer data, copy framework, and cross-platform creative system, all built in Figma. Took the full design through Amazon legal review, incorporating feedback directly into the product spec. Negotiated with BMW's team to define locked versus flexible components, establishing the customisation rules that governed what advertisers could and couldn't change. Those constraints became the product specification. Amazon packaged it as a global accelerator and sold it across automotive. The iX launch was the proof of concept. The system was the product.
Hero campaign image, created using brand assets and hero images.
Hero artwork placed into our scalable lead generation product. Dynamic text and accessibility key.
The form, was filled with Amazon customers data supplied when opening up a amazon account. Saving them time.
Hero wakescreen drivers were created and signed off by the BMW brand team.
Mobile form view of the steps for customer. Really wanted to keep it to two clicks from driver.
As a customer would see it.
Driver example and frames of the customer experience we created on Amazon.