Campaign overview
BMW iX Launch: Amazon’s First Lead-Gen Solution; 281 Test Drive Requests, 5.4M Reach. BMW partnered with Amazon to pioneer lead-generation for automotive, combining premium EV launch with innovative digital capture of high-quality leads.
Client: BMW, Leadscale | Year: 2018 | Location: UK
My Role: Senior Art Director
Full Case Study
BMW - iX Launch
Hero campaign image, created using brand assets and hero images.
Hero artwork placed into our scalable lead generation product. Dynamic text and accessibility key.
The form, was filled with Amazon customers data supplied when opening up a amazon account. Saving them time.
Hero wakescreen drivers were created and signed off by the BMW brand team.
Mobile form view of the steps for customer. Really wanted to keep it to two clicks from driver.
As a customer would see it.
Driver example and frames of the customer experience we created on Amazon.
Case study
Challenge
BMW wanted to raise awareness for the iX while capturing quality leads seamlessly. Amazon aimed to develop scalable lead-gen solutions for non-endemic brands.
Insight
Amazon’s customer base was ideal for premium EV marketing. Engaging users without leaving the platform could streamline lead capture and improve quality.
Idea
Launch a cross-platform campaign leveraging Amazon’s audience data and one-click lead capture to engage prospects and collect interest for BMW iX test drives.
Execution
Ads across Amazon homepage, product pages, Twitch, IMDb.
Dynamic, engaging creative highlighting innovation and sustainability.
Simplified one-click lead capture for logged-in customers.
Innovations
First scalable lead-gen solution for non-endemic brands.
Privacy-compliant data capture.
Cross-platform reach across Amazon properties.
Impact
23.5M impressions; 5.4M reach.
83% viewability rate.
281 test drive requests captured.
Pioneered Amazon lead-gen for automotive globally.
Credits
Senior Art Director: Matthew Swan
Program Manager: Nick Robinson
Senior Design Technologist: Armand Biteau